Well, when you've been in business as long as we have (it's all relative, but 10 years seems pretty long to me), a company's identity can start to look a bit dated. After all, styles change, including typestyles. So Billy and I came to the conclusion that our logo needed a type-lift. The new design wasn't a spontaneous decision, as I've been tossing around ideas off-and-on for close to a year now (and after all, a "lift" of any kind should be properly contemplated). The end result is this beauty, which looks at least 10 years younger than our old logo. Next up: our new web site!

I will always have a soft-spot in my heart for our old logo, which will always be known to us as Famous Original Yay's logo.